For tradies · Founding flyer cycle
Real paper.
Real letterboxes.
Real vetting.
Need A Trade publishes independent guides for Australian homeowners. To enter the founding cohort, a tradie signs the Code of Conduct, supplies licence and insurance for verification, and runs a vetted letterbox flyer in their suburb. One trade per category per run. No bidding war.
The six questions
It doesn't matter what trade you are.
People are asking the same questions.
Six questions get asked of every tradie before any homeowner spends a dollar. Writing down the answers — and putting them somewhere the homeowner can read them — might just be the best 20 minutes you spend on your business this year. The flyer + Member Profile is where those answers go.
- 01
Can I trust you?
- 02
Will you deliver the job?
- 03
Are you the right choice for me?
- 04
How much is it going to cost?
- 05
How long is it going to take?
- 06
What are my options?
"Before you spend another dollar on marketing that promises the world and doesn't quite deliver, take 20 minutes and write those answers down. With costs rising and time being the only thing we can't create more of, it might be the best 20 minutes you spend — the difference between winning more quality jobs and just being busy." — Antony Loomans, publisher
What you get
A run now.
A profile after.
Stage 1 — the flyer: a suburb-targeted letterbox run, written in publisher voice, printed on uncoated editorial stock, walked street-by-street. You get the work that comes from it. We get the supply-side revenue.
Stage 2 — the Member Profile: when members.needatrade.com.au opens, the tradies who passed the founding flyer cycle are the founding directory. Earliest publication date. Permanent founding-member tag. No card, no auction, no premium-tier upsell.
The flyer is how the publisher vets you. The Member Profile is what we publish about you afterwards.
The vetting path
Five steps from application to letterboxes.
- 01
Apply
Business, trade, suburbs, licence, ABN. No card needed.
- 02
Sign the Code
Ten commitments. Same Code every tradie signs. Documented with version + date.
- 03
Verify credentials
Licence on the regulator register. COC for PL + workers comp. Quote sample. Aftercare statement.
- 04
Run the flyer
Editorial copywrite, you approve, we print and walk. Return report with addresses covered.
- 05
Reserve your profile
Passing the cycle locks your founding Member Profile slot at members. when it opens.
If you fail a step
We tell you which step and why — in writing — and you can re-apply when the gap is closed. No money changes hands until we agree the run can print. If a credential turns up after the run starts that should have failed verification, we pause and reissue with the correction. The standard is the same for everyone.
Why a vetted flyer beats a marketplace lead
Six honest comparisons.
No bidding war
One trade per category per suburb. You don't outbid four competitors for the same lead.
No lead resale
The flyer reaches the homeowner directly. Their reply goes to you, not a marketplace.
Publisher voice
The flyer looks like an editorial publication, not an ad. Higher trust, higher response, higher quote-to-close.
Pre-briefed homeowners
Many recipients have already read our guides. They know what to ask. You know what to answer. Conversation starts mid-trust.
Quoted, not subscribed
Each run is quoted, agreed, printed, invoiced. No retainer drift. No auto-renewal. No surprise upgrade tier.
Founding profile bonus
When members.needatrade.com.au opens, your founding-cycle profile is already reserved. The directory launches with you in it.
Founding cycle is open
Pass the standard.
Run the flyer.
Apply, sign the Code, get verified, run a vetted letterbox flyer in your suburb — and reserve your founding Member Profile for when the directory opens. No card to apply. No subscription. No bidding for leads.